Don’t be a Social Media dummy. Get SMART.
Like any important project you need a S.M.A.R.T. Goal model. This is #10, the last in our blog our series on How to Amplify Your Social Power, but certainly it’s [...]
Without this key supplement, you could be a Social Media weakling
Generally speaking, email is a more personal form of communication, more of a direct connection and (hopefully) a more thoughtful, considered engagement - if the content is not total [...]
Reach out, Reach out, Reach out. (Frequency matters)
Sting’s messaging strategy had it all wrong. He sent a message in a bottle, and loneliness ensued, and a broken heart. He only had hope to keep him together, [...]
Corporate-Speak kills your credibility. Be real and authentic.
If there’s anything to learn about communicating with people, especially on social media, it’s to keep it real. Not to be tight and corporate, with big fancy Spelling Bee [...]
Know your audience, pick the best time to post
Use analytics and statistics to narrow down which post times get read. Speak to the audience with content they understand, and resonate with. In the great expansion and proliferation [...]
Don’t die out in the Social Media frozen tundra. (It is a 20 mile march)
In October 2011 Jim Collins and Morten T. Hansen published the business book Great by Choice, a follow up to Collin’s book Good to Great in 2001. In it, [...]
Know what questions are being asked – and answer them expertly!
We touched on this in the last blog post, #3 How content marketing helps engage candidates at scale: Answer the questions that your candidates/customers/clients are already asking. Use the [...]
How content marketing helps engage candidates at scale
“You catch more flies with honey than you do with vinegar.” – Poor Richard's Almanac, Benjamin Franklin, 1744 “Content is King!” – Essay on Microsoft website, Bill [...]
Why it matters to be a Socially Engaged company
According to recent Gallup polls, U.S. employee “engagement” hovers at only around 33%, unchanged for the last many years. When you look at Millennials, their engagement is only around [...]
What does it take to be a Top 25 Most Socially Engaged Agency?
After LinkedIn analyzed 60,000 staffing agencies around the globe to create their annual ranking, they took a closer look at some of the best examples of firms that are [...]