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The FloodGate Blog

Don’t be a Social Media dummy. Get SMART.

December 18,2017

Like any important project you need a S.M.A.R.T. Goal model. This is #10, the last in our blog our series on How to Amplify Your Social Power, but ce...

Without this key supplement, you could be a Social Media weakling

December 14,2017

Generally speaking, email is a more personal form of communication, more of a direct connection and (hopefully) a more thoughtful, considered engageme...

Reach out, Reach out, Reach out. (Frequency matters)

December 8,2017

Sting’s messaging strategy had it all wrong. He sent a message in a bottle, and loneliness ensued, and a broken heart. He only had hope to keep him ...

Corporate-Speak kills your credibility. Be real and authentic.

December 4,2017

If there’s anything to learn about communicating with people, especially on social media, it’s to keep it real. Not to be tight and corporate, wit...

Know your audience, pick the best time to post

November 30,2017

Use analytics and statistics to narrow down which post times get read. Speak to the audience with content they understand, and resonate with. In the g...

Don’t die out in the Social Media frozen tundra. (It is a 20 mile march)

November 22,2017

In October 2011 Jim Collins and Morten T. Hansen published the business book Great by Choice, a follow up to Collin’s book Good to Great in 2001.  ...

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