Callista Ferrin
Marketing Specialist
- Based in
- Tampa, FL
- At FloodGate since
- Jan 2026
I have always loved storytelling and being able to communicate it so that several audiences understand it, and I realized I was good at it too, which made it more fun.
MedTech was new to me. Seeing the work our team puts in every day and the lives they change is why I am still here, and now I get to contribute to that from my end.
The path here
Marketing SpecialistNow
Jan 2026 to presentFloodGate Medical
Creates distinctive, on-brand digital content, and stays ahead of how, what, where and when to deploy it for the most impact.
Social Media Specialist
Feb 2024 to Jun 2025Mediagistic
Implemented social media strategies for a range of clients to build brand awareness and generate inbound traffic, working with the inbound marketing team to keep voice consistent and cultivate a referral network.
Social Media Marketing Intern
Jan to May 2023Red Hills Motion Picture Company
Promoted small films within the Florida State University film program, writing press releases and reviews and building traction on social.
Callista’s corner of marketing.
- Why personal branding matters
- How strong visual branding, from graphics to one-sheets to brand guidelines, shapes how people see a company
- Relationships and communication as the front of business, and how marketing supports communication across a team
- How authentic, real-time content makes a personal or company brand feel more trustworthy
Trained, and certified for it.
Each one is a named program with a named awarding body, so it can be checked rather than taken on trust.
- Degree
B.A. Media Communication, minor in English
Florida State University
How Callista sees the work
What makes a strong marketing hire is someone who understands the brand, communicates well, thinks strategically and can turn ideas into consistent, meaningful content. Tools can be taught. Strong judgment, curiosity and an instinct for what will connect with an audience are much harder to develop.
Away from work
A beginner baker, born in Pittsburgh but raised in Tampa. Has family in Italy she visits when she can, and loves to travel.
Last reviewed by Callista Ferrin on .
Retention isn't about keeping everyone. It's about keeping the people the organization can't afford to lose.