Sarah Creegan
Director of Marketing
- Based in
- Remote
- At FloodGate since
- 2023
- Years in MedTech
- 4
I have spent my career connecting brands with the people they need to reach. In MedTech, that work helps companies find the talent that brings better patient care to market.
“Sarah stepped in to help scale two of my businesses at a time when growth was stalled across the board. She developed and executed strategic action plans that exceeded my expectations. She consistently had a forward-thinking mindset, anticipating what each entity would need. Our whole team was impressed by her work ethic and ability to think on her feet.”
“Sarah is a marketing dream. She learns quickly, has an open mind and an open-door policy, and is receptive to ideas from the sales team so that marketing and sales align to reflect who we are as a company. She has a blend of intelligence, energy, experience, creativity and analytical skill that brings a ton of value to FloodGate.”
The path here
Director of MarketingNow
Jan 2023 to presentFloodGate Medical
Built FloodGate's marketing function from the ground up: brand strategy, demand generation and marketing operations, with the systems and workflows that let it scale.
Founder and President
2013 to 2023Bright Arc Marketing
Ran a boutique brand strategy studio delivering positioning, messaging, rebrands and go-to-market plans for B2B and B2C clients in CPG, professional services and beyond.
Business Development and Brand Manager
2018 to 2022Premium beverage portfolio (Crook & Marker, London Essence, VIDE, UME, Diageo)
Drove regional sales and launched 15+ new SKUs as the lead test market for national product innovation.
Event Director
2009 to 2013One Line Sports Agency
Ran corporate hospitality, consumer promotions and athlete appearances for a national sports and entertainment agency.
Sarah’s corner of MedTech.
- Why a MedTech company's branding matters when it is trying to hire
- How startup device companies compete with strategics for talent when they cannot match comp: mission, equity story and brand
- Building a personal brand on LinkedIn that gets MedTech recruiters reaching out to you
- Breaking into medical device sales with no industry experience, and how to market yourself
Trained, and certified for it.
- Certified
Hiring for Attitude
2023
- Certified
Admired Leadership
2023
- Certified
PRECISE Selling
2024
What most people get wrong
The belief
The best candidates are applying to our job posting.
The reality
Top MedTech reps are not looking. They are hitting quota and getting recruited, and they judge your company long before anyone reaches out. A weak online presence costs you candidates you never knew you had a chance with.
The belief
Comp is what closes the candidate.
The reality
Comp gets you in the door, but conviction closes. Candidates want to believe in the product, the leadership and the path to growth. When two offers are close, the company that told the clearer story usually wins.
The questions that come up every week
Put any of these to Sarah directly and you'll get a straight answer.
Why should we use a recruiter instead of just posting the job ourselves?
What is this going to cost us, and how does your fee work?
Do you only do sales, or can you fill other roles too?
How many candidates will we actually see before we pick one?
Away from work
When not working, you will find her cooking, exploring somewhere new, or soaking up time with her family.
Last reviewed by Sarah Creegan on .
Talent problems are usually recognized only after they begin affecting the business.