Work through the section that matches your background, then the last three. Anything you can quantify, quantify.

Sales management

• Whether or not you were recruited or promoted into the position
• Description of the team (if multi-discipline)
• Call points and care setting of the sales team
• Product description
• Cash sale / Rx / Buy & Bill: a description of the “sale”
• P&L responsibility, with the operating budget
• Recruitment and hiring activity
• Retention numbers
• Success metrics of your reports
• Headcount of the team, broken down by position type (and how it grew during your tenure)
• Size and scope of employer
• Rankings (if relevant)
• Geography covered
• Significant initiatives unique to your time in the role (sales force planning, core competencies, IC plan creation, etc.)
• Recognitions and awards earned
• Revenue achieved
• Sales numbers

Field sales

• Recruited or promoted into the position (any details that speak to the selection process)
• Call points, broken down by physician type and care setting
• Institutions, by name, where you have relationships
• Product description
• Cash sale / Rx / Buy & Bill: a description of the “sale”
• Quota achieved for the total bag, or for individual products
• Stack rankings for region, district and national
• Size and scope of the territory
• Grew the territory from X to Y
• Nominations and recognitions
• Large deals closed or participated in
• Individual contributor distinction (if pharma: in a pod vs. sole contributor)
• Contest winnings
• Quarterly rankings and accomplishments, where relevant
• Survived through X downsizings

Marketing

• Recruited or promoted into the position (any details that speak to the selection process)
• Management responsibilities across the product life cycle
• Win/loss analysis
• Collateral creation
• Marketing programs that led to sales increases (specifics)
• $XXM product portfolio, and a description of it
• Launch of new brands or products and your involvement
• Branding, messaging, positioning and education program activity or accomplishments
• Awards and recognitions
• Care settings the products are sold into
• Teams you worked with cross-functionally
• Revenue generation opportunities you spearheaded
• Participation in panel meetings, surveys or voice-of-customer forums
• Personal interviews and involvement with KOLs
• Best-practices implementation
• Description of go-to-market strategies (where relevant)
• Increase in top-line growth, as a percentage
• Grew the product portfolio by X%
• Represented the company at district, regional or national meetings
• Metrics you created
• Survived through X downsizings

Education (graduated within the last five years)

• Scholarship recipient (full or partial)
• College athletics
• Awards, nominations and accomplishments for athletics, groups, clubs or programs
• Employment during college, and whether you were self-funded
• Size of school (Division 1, 2)
• GPA
• Clubs, fraternity or sorority, social committees
• Internships, with details such as being chosen out of X students
• Semesters abroad

Volunteer and community service

• Name and description

Extracurricular and personal

• A snapshot of who you are outside of work, with items that may appeal to employers: marathon runner, local community leadership, volunteer activities, coaching and so on