Reach Out, Reach Out, Reach Out (Frequency Matters!)
December 8,2017
Sting’s messaging strategy had it all wrong. He sent a message in a bottle, and loneliness ensued, and a broken heart. He only had hope to keep him ...
Corporate-Speak Kills Your Credibility
December 4,2017
If there’s anything to learn about communicating with people, especially on social media, it’s to keep it real. Not to be tight and corporate, wit...
Know Your Audience – Pick the Best Time to Post
November 30,2017
Use analytics and statistics to narrow down which post times get read. Speak to the audience with content they understand, and resonate with. In the g...
Don’t Die Out in the Social Media Frozen Tundra (It is a 20 mile march)
November 22,2017
Don’t Die Out in the Social Media Frozen Tundra In October 2011 Jim Collins and Morten T. Hansen published the business book Great by Choice, a foll...
Expert Answers to Common Questions
November 15,2017
We touched on this in the last blog post, #3 How content marketing helps engage candidates at scale: Answer the questions that your candidates/custome...
How Content Marketing Helps Engage Candidates At Scale
November 8,2017
“You catch more flies with honey than you do with vinegar.” – Poor Richard’s Almanac, Benjamin Franklin, 1744 “Content is King!” ...
