Marketing
MedTech marketing connects innovation with customer understanding and commercial execution. Effective teams translate clinical evidence into clear positioning, support product launches, and equip commercial partners to communicate value.
For 2026-2027 planning, define whether a role owns upstream strategy, downstream execution, or both. Portfolio breadth, product complexity, and revenue accountability should inform compensation.
Evaluate marketing investment against adoption, qualified opportunities, customer engagement, and launch performance.
Event Manager and Product Manager
Event Manager
- $125k
- Average total compensation
- $115k
- Average base salary
- Base salary range
- $90k to $135k
- Total compensation range
- $95k to $150k
Product Manager
- $175k
- Average total compensation
- $135k
- Average base salary
- Base salary range
- $100k to $170k
- Total compensation range
- $120k to $200k
Did you know?
Product Managers connect customer needs, product strategy, and commercialization. When benchmarking compensation, distinguish upstream portfolio and development responsibilities from downstream launch, positioning, and sales enablement responsibilities.
Marketing Manager and Director of Marketing
Marketing Manager
- $210k
- Average total compensation
- $170k
- Average base salary
- Base salary range
- $120k to $250k
- Total compensation range
- $140k to $270k
Director of Marketing
- $235k
- Average total compensation
- $195k
- Average base salary
- Base salary range
- $175k to $265k
- Total compensation range
- $190k to $285k
The market
Benchmark marketing leadership by scope rather than title alone. Responsibilities may include clinical messaging, product launches, digital engagement, market development, and commercial enablement. Portfolio breadth, team size, budget ownership, and accountability for adoption or revenue should guide compensation comparisons.
VP of Marketing
Vice President of Marketing
- $320k
- Average total compensation
- $250k
- Average base salary
- Base salary range
- $175k to $325k
- Total compensation range
- $225k to $400k
The definition
This is a tenured marketer with over 7 years of experience in the healthcare industry and 5+ years of leadership experience. They are either leading the entire marketing function or a significant segment of the marketing with either combined upstream/downstream or just one of the functions. The VP also oversees multiple direct reports.
The market
A VP of Marketing aligns customer insight, portfolio strategy, evidence-based positioning, and commercial execution. Evaluate candidates against growth priorities, the launch pipeline, and the business model. Compensation should reflect the breadth of upstream and downstream responsibilities.
Compensation
Evaluate VP-level packages against portfolio responsibility, team and budget scope, company stage, and incentive design. Assess base salary, annual incentives, and long-term awards separately. Comparable responsibilities provide a more useful benchmark than title alone.
Talent decisions compound over time, for better or worse.
Benchmarks are the start. The decision is the rest.
For current compensation benchmarking, workforce planning, or hiring support, bring us the role and the business outcome it needs to produce.