Sales
For 2026-2027 planning, evaluate sales talent against your buying environment. Clinical fluency, stakeholder engagement, and the ability to explain economic value should inform hiring decisions.
Clearly distinguish base salary, target earnings, and actual earnings so candidates understand the opportunity and performance expectations.
A competitive package works best when paired with realistic quotas, a credible ramp period, and the resources needed to succeed.
Associate and Sales Representative
Associate Sales Representative
- $115k
- Average total compensation
- $80k
- Average base salary
- Base salary range
- $65k to $100k
- Total compensation range
- $95k to $135k
Sales Representative
- $200k
- Average total compensation
- $95k
- Average base salary
- Base salary range
- $75k to $130k
- Total compensation range
- $130k to $300k+
The definitions
Associate Sales Representative: An entry-level MedTech sales role, typically held by a professional with successful B2B sales experience or early medical sales experience.
Sales Representative: Develops a territory, engages clinical and purchasing stakeholders, and drives product adoption. Compensation varies by specialty, product type, territory potential, sales cycle, and incentive structure. Compare roles within similar selling environments.
Regional Sales Manager
Regional Sales Manager
- $225k
- Average total compensation
- $150k
- Average base salary
- Base salary range
- $130k to $215k
- Total compensation range
- $200k to $350k
The definition
This is a MedTech leader with at least 2 years of experience leading a team of sales reps (direct and/or 1099) of approximately 6 to 15 people in a clinical environment with at least 3+ years of previous successful MedTech sales experience.
The market
Regional Sales Managers connect commercial strategy with field execution. Prioritize coaching ability, territory planning, forecast discipline, and experience navigating clinical and purchasing stakeholders. Team size, geographic coverage, and commercialization stage should inform role expectations and compensation.
Compensation
Compare leadership packages by team scope, revenue responsibility, and incentive opportunity. A high-performing Sales Representative may earn more than a Regional Sales Manager when commissions are uncapped or territory potential is substantial. Evaluate the full package alongside responsibilities and career progression.
Director and AVP of Sales
Director of Sales
- $320k
- Average total compensation
- $175k
- Average base salary
- Base salary range
- $125k to $220k
- Total compensation range
- $165k to $355k
Area Vice President
- $330k
- Average total compensation
- $190k
- Average base salary
- Base salary range
- $145k to $215k
- Total compensation range
- $260k to $425k
Did you know?
Sales leadership requires more than managing field activity. For 2026-2027 planning, assess coaching across distributed teams, responsible use of commercial data, and alignment of territory coverage with customer needs. Digital tools and AI-assisted analysis should strengthen judgment, accountability, and execution.
VP of Sales and Chief Commercial Officer
VP of Sales
- $385k
- Average total compensation
- $235k
- Average base salary
- Base salary range
- $170k to $275k
- Total compensation range
- $260k to $450k
Chief Commercial Officer
- $450k
- Average total compensation
- $300k
- Average base salary
- Base salary range
- $250k to $420k
- Total compensation range
- $300k to $575k
The market
Benchmark VP of Sales and Chief Commercial Officer roles against their actual remit: sales leadership, marketing alignment, market access, channel strategy, and commercial accountability. Prioritize leaders who translate clinical and economic value into repeatable growth while balancing revenue, profitability, and customer adoption.
Talent decisions compound over time, for better or worse.
Benchmarks are the start. The decision is the rest.
For current compensation benchmarking, workforce planning, or hiring support, bring us the role and the business outcome it needs to produce.